All smoke.
No mirrors.
Deep in the heart of Deep Ellum, Texas,
Pecan Lodge is slangin’ smoke without the side of bull.
Texan Gothic.
From their humble beginnings at the local farmer’s market—wheeling around Lurlene, the family smoker—Pecan Lodge’s smoke quickly rose to the top landing them the title of Texas Monthly’s ‘#2 BBQ in the World.’
Weave ‘em in stitches.
Each headline was first hand-lettered by Kim Cypert-Russell, then individually embroidered and, finally, photographed by Manny Rodriguez Photography.
Location, location, location.
For our catering ads, we bought placements in popular wedding, cooking and parenting magazines, juxtaposing people’s most sought after subjects with their most unspoken truths.
Winner, winner.
Brisket dinner.
We got shortlisted by Communication Arts, picked up some metal at DSVC, and won a handful of awards at the ADDYs.