The Cornered Store
Fios 86’d the fees, so we announced with a question: “What if your corner store treated you like your cable provider?”
Cancelation: Fees.
We had a post-mortem with all our patrons, and they were none pleased to learn not only about extra fees, but also that their cable provider had been hiding them this entire time.
31% engagement
5x the benchmarks
10.3 milli social hits
Save for web.
Everything drove to the Fios homepage, prompting potential customers to see how much they’ve been paying in extra fees with their current provider—and then switch.