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Verizon, Super Bowl

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Hate the player.
Not the network.

Verizon 5G is so fast it eliminates lag.
So, gamers—it’s time to knock off the network shaming.

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The baddest player
in the game.

To set the win-record straight, we tapped known gamer and bad motherfu—shut yo mouth… Samuel Leroyyyyyy Jaaaaacksonnnnn!

 
 

Surrounded by a
sea of avatars.

Hundreds of unique characters were designed in partnership with Oscar-nominated and Emmy-awarded Legacy Effects.

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Building a

remote world, from far away.

COVID production realities were getting smaller and smaller, so, to go big, we stayed home. The scene, score and sea of avatars—all crafted remotely. Verizon’s first time animating at this scale, it took a village to raise the bar: We worked with Hungryman, Legacy, Parliament, Henryboy, Rndm Ordr and Sonic Union to pull this off.

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Hollywood squares.

Marvel-level mo-cap shoots, conducted via webcam.

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No strings attached.

Bespoke sound waves, orchestrated over airwaves.

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“The ad-gamers who pulled this off are among the best in the Big Game.”

– AD AGE

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#2 Social Impressions:
10,805,234,652

Yes—billion, with a “b.” And 'Top 10 Digital Share of Voice’ for the most live-streamed Super Bowl in NFL history.